CHILI publish, creator of software for smart artwork and marketing material creation, has welcomed Fabian Prudhomme to the team, just in time for Labelexpo Europe. He is recognized  for his expertise in service support and business development, and he has been an integral part of various companies like Colruyt Group, Enfocus, Esko, and Kodak.

Prudhomme has taken the helm of the sales team and alliance ecosystem at CHILI publish as global vice president of sales and alliance. He’ll be joining the rest of the team during Labelexpo Europe.

Personalization has a zero tolerance for errors. That’s why smart label and package printers rely on smart templates to streamline graphic variations efficiently, correctly and timely. CHILI publisher, the software for smart artwork and marketing material, comes with an Illustrator plug-in, that reduces the size of output PDFs for Illustrator-created content. This allows for scaling, a fast RIP throughput and direct printing process.

“One of our central goals is to inform and empower companies and brands when it comes to embracing the potential of hyper-personalization and templatization,” saysPrudhomme. “That calls for an infallible smart template software solution like CHILI publisher.”

eRetail is high on the agenda of many brands, as well. And yet, the visual representation of a product packaging on smaller screens brings about a set of specific challenges for brand owners and retailers, such as complying with the GS1 Mobile Ready Hero Images Guideline, which standardizes the way in which brands present products for e-commerce on mobile platforms. Getting these hero images mobile-ready can easily be done by applying the Smart Templates of CHILI publisher.

“The packaging departments at brands face more than one challenge when designing marketing material for eRetail,” he adds. “At Labelexpo, we have been hosting demos to show how smart templates can automate most of the design work to generate many different versions, respecting both the GS1 guidelines and brand identity. Visitors can experience just how much time and money they can save by eliminating needless errors, simply by using smart templates and our bespoke Illustrator plug-in. The demos even come with a personalized beer to illustrate the effectiveness of the CHILI publisher smart templates. Visitors can create their personal label online and pick up their labeled beer bottle at our stand.”

Prudhomme concludes, “CHILI publish has shown relentless commitment to brand protection in omnichannel marketing communication over the years. Their driven mindset resulted in two successful investment rounds, impressive customer success growth and a growing, self-sufficient employee pool. I look forward to contributing and pushing the boundaries of what’s next.”